It’s essential to have testimonials as social proof, it eases peoples nervous systems when deciding to work with you, or make a decision to attend your event, when they see themselves and others who have gone through the experience.

However, it’s just as important to have these testimonials be heartfelt so that it doesn’t have the opposite effect when it looks too staged. We want straightforward, authentic, and meaningful interviews.

These five steps will help to capture these key pieces to powerful testimonials!